The amount of compromise.

"Inheritance" famous brand in China has been very early. They wake up the development of new brand. "In the 30's was a very famous brand in Shanghai?" Sister ", in 1950, after public-private partnerships, and gradually discontinued. But

In 2010, the company re-launched Jahwa? "Sister" and build it as a "cross-border high-end fashion" brand. Not only produced beauty products, but also launched a jewelry and other ancillary products and become a true lifestyle brand. "

To take full advantage of China's luxury brand from Imperial heritage. "Prince Gong's Mansion in Beijing in the east of the alley hutong housing sheep, there is a well-known restaurant," Li's home cooking "." Li home cooking, "who signs the inscription is the last emperor Pu Yi's younger brother Pujie. The
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Lizi Jia Li Shanlin's grandfather, founder of the Qing wen and dynasty, the term House Fudu Tong, by the Empress trust. Palace of competent professionals within the meal. Li Shanlin obtaining the grandfather is passed, Li royal cuisine is home cooking. Here only the first day, a table of foreign food,

Only a dozen people to eat, Chike be 200 yuan per person. Now open up a concubine, plus two little tables, but enough for one night up to twenty people to eat. Former U.S. President Bill Clinton, former British Prime Minister John Major, Jackie Chan, Yong Li and other domestic and international celebrities have all been

The guest of honor's home cooking. Salvatore Ferragamo is a service elite footwear industry superstar. Audrey? Hepburn, Sophia? Loren, Marilyn? Monroe, and so have his loyal supporters. Quality is always the consumer the same pursuit. "China's rich

Yu consumer groups have a complex view of consumption. But those who play a vital role in a minority of people, with a low-key way of life - focus on quality even in the brand. "High-price if you are not sure the price of an item, you

Will ask yourself, what manufacturing needs of this number of hours. "But in the luxury goods industry, to set aside the traditional pricing method, to pursue high-priced it." Said Wang Kai, general manager of Chow Tai Fook, Chow Tai Fook's fixed price model has been to develop
Tremendous resistance. "This is the second-tier cities and a huge sense of urban change. Customers are concerned about is no longer a discount, but we can provide them with service and price structure." Universal image "when you mention France

, You think of Hermes (Hermes); mentioned the Italian, you will think of Ferrari (Farrari); that Switzerland, you will think of Swatch (Swatch). "When the day comes to China, will think of a brand, that will be it off the ground

Name on the day. China can have its own luxury brand, then there are new problems. How to luxury brand management? Professor Michel, "brand management system, including product, supply chain, promotion, personnel. Internal to the Ming

Indeed CEO responsibilities should be clearly creative director of external criticism. "In addition, Michel, Professor gives points: first, a clear customer demand. If the material to meet customers, symbolic meaning and experience of the demand, then customers will buy,

And pay a price premium. Second, the three management purposes, the product will be to create emotion, to fill the vacancy distribution, promotion to build a consistent brand image. Third, brand management skills with the established European brands and experts together

For the relationship, to learn from them. Imports of luxury brands from Europe personnel, the establishment of a mixed team of Chinese and Western; joint ventures with European luxury goods, create a new brand; and brand management experts together to re-develop those that already exist valuable

Brand. Such as "down", "unicorn jewelry." "Kirin Jewelry" is the first traditional Chinese culture and art combined in one of the French independent international jewelry brands. In addition, Chinese herbal medicine will Herborist theoretical perfusion which, using the West 
Party mode of operation of the brand. China can have its own luxury brand, but Professor Michel still need to keep in mind that a little heart: the want less than 30 years to build a luxury brand, is impossible. 1978