Can the birth of Chinese-made "luxury"?

6 years ago, a popular European luxury sector issues: the birth of a luxury China can it? The answer is always: No way! But look at China today, the reality has overturned all the ideas. In 2007, China's jewelry, clothing, incense

Water, leather goods and other luxury goods consumption of 80 billion U.S. dollars, accounting for 18% of global market share, consumption, 13% of the total population. China entered the international luxury goods line for 10 years. 2010 Hermes (Hermes) to create joint venture in China Chinese Traditional 

Brand "down", a time is off the topic of Chinese luxury goods whirlwind. "Birth of a luxury China can it?" When asked that question, people hesitated, perhaps still waiting to see. But Michelle? Professor Guze Zi (Michel

Gutsatz) gives the definite answer. He said the establishment of a luxury brand needs seven factors: culture, creativity, skill and quality, heritage, services, elite, high-priced, generic form. Cultural background "should be established luxury brands
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Foot their own national culture. "France's Christofle, Hermes, Italy's Prada, Farrari, Switzerland's Swatch, the brand's design embodies all the characteristics of local culture. And China is a country with deep cultural 

Home. Such as silk, tea, this is a good thing can be vigorously developed. Whether it is "down" or "NE Tiger", have proved a strong attraction of traditional Chinese culture. In addition, there are many native Chinese brands, such as

1929 "CTF", 1892, "Zhang Yu" and so on. China should take full advantage of the luxury brand from the traditional Chinese culture, its integration into the brands. Important role in creating "all the luxury brands have a common, they

Creator's name will be placed on LOGO. Tiffany & Co.'s Creator Charles Tiffany, Christofle creator Charles Christofle, Bvlgari creator Sotirio Bulgari, Louis Vuitton creation

By Louis Vuitton, and so on. This proves that the creation of a luxury brand in an extremely important role, but also that an important issue: the new brand was born in the minds of designers. "Without a good designer, it is impossible to create a

Luxury brands. Whatever the brand, the designer is always essential. The essence of luxury brands is to create and design. "The Chinese luxury brand designers should cooperate with China. They grow in China, with Chinese people's thinking,

Adapt to the Chinese market. "China has a group of excellent designers, and like Alexander Wang, Phillip Lim. But this is far is not enough." Designed to train more people, China should build more of Art and Design. " 

Skills and quality of the "traditional inheritance and development process should be. China's luxury brand should help preserve these traditional techniques, to maintain and develop them, like Hermes and Chanel did in France. In addition, never to quality