and Bvlgari (Po Carrie) in 1980, only 10 million euros; until 1992, Gucci (Gucci) and company size less than 2 million. Now the luxury goods magnate, at that time only
Is a small company. In 2008, Bvlgari (Po Carrie) to nearly 1.1 billion, turned a 100 turn; Hermes and Gucci have reached nearly 1.8 billion and 31 billion. This shows that the establishment of a luxury brand at least 30 years. China PR
Sterile conditions are ripe for luxury, but want to establish a true luxury brand, or takes time to settle. But one day, the Chinese luxury goods is to "Stock Watch" world. That day, maybe in Shanghai, China is the "Paris of the East." M
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Marshall? Guze Zi (Michel Gutsatz) is the "Forbes" Chinese columnist. Marseille Business School MBA, EMBA, DBA Project Director. ESSEC Business School has created and developed the international luxury brand management professional MBA, and many countries
International luxury brands. The Scriptorium is also a consultant. White Spirit had previously served as managing director of the company, the Swiss Belle Group (Bally), director of human resources and corporate culture and so on. The blog "BrandWatch brand
Observations "(www.michelgutsatz.com) brand management has become an important reference for the field. China can have its own luxury brand, then there are new problems. How luxury brand management? Michel professor recognized
As, "the brand management system, including product, supply chain, promotion, personnel. CEO must be clear responsibility for internal and external creative director of accusations should be made clear."
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