What are the most effective means of brand marketing in the lighting industry?

What is the lighting industry's most effective brand marketing tool? I am afraid that can immediately answer the boss of this problem is rare it, looking

back at the lighting industry is not too long development process, a number of years, China lighting enterprises are still traditional brand marketing tool:

An advertising and marketing: lighting companies used to select the print media, television media and other media interface to the mass, in the form of

nautical light, fluorescent mirror light, marine light

images or graphics to enhance their own products in people's concept of identity, to form his own reputation.

2, event marketing: the annual Guangzhou International Lighting Exhibition, exhibitors and the audience data in the past 14 years have shown an upward trend

evidenced by the lighting companies focus on this platform in the exhibition, the more the chance to compete with the international and domestic peers. want

to borrow the exhibition platform for faster and more effective and establish their own corporate image.

3, event marketing: from AD lighting sponsorship the Mouwang organized by the Olympic project lighting forum, to the LED the CDH lighting support Benwang

sponsored seminar, you can see the lighting companies for sponsorship, advanced awareness of the brand building.

Cause Marketing: 2008 512 earthquakes, snowstorms and other lighting companies in China provides a good brand marketing opportunities involved in public

welfare undertakings, Op lighting companies in making a donation to contribute to a loving at the same time also a very good marketing strategy.

Other means such as crisis marketing, brand marketing, over the years also wide test for Chinese lighting enterprise applications.

Just - in the past, repeatedly try to the unbeaten brand marketing tools more and more difficult to use, why is this?

First: The market environment has been completely different under the warlords and the environment, has money, and courage, coupled with a little vision and

luck, can quickly use the traditional means of marketing to build their own corporate brand. Now the financial crisis hit, many small and medium-sized

lighting enterprise funds shrink, dealers on the market have the watch and wait attitude, these are all restricting the lighting business advocacy wrote.

Second, network wide rise of the authoritative status of the traditional media is being challenged. Speed, layout, form of expression restrictions, like the

traditional mode of publicity can only get the effect of the fine steady flow of water more and more of the lighting business noticed this.

The consumer group evolution and enhancement. Present consumers are not passive listening to the publicity you complete a lighting product that will happily

buy a home, they have too much market than there are too many channels can understand your product is declared as - customer the day of God is really close.

So - the existing lighting brand marketing to do?

The new market environment, new consumers, new media, lighting companies in China should open up new marketing.

Select cost-effective marketing tool for the market, each lighting business leaders should learn to do - and other means of advertising, exhibition, event

marketing can continue to use, but a balanced proportion, so that the lighting business investment and benefits to maximize. A new dynamic in 2009, Ben Wang

to take the engineering channels will become a hot area to expand sales channels and brand marketing. For example, to play for the Olympic Games the Olympic

brand, to fight for the Asian Games Asian Games flag, for the sake of the Expo grab Expo is undoubtedly a very effective and clever trick.

For consumers, focusing on interactive, build a good consumer feedback channels, and respond quickly to the views of consumers, the flow of information

between consumers and businesses to become a two-way, interactive, mobilizing consumers are concerned about business enthusiasm and initiative. Consumer word

of mouth will be the most credible marketing tool.

For media: timely appear in front of the print media of an ad can not meet the need for multi-display lighting companies, internet media. Guangzhou

International Lighting Exhibition to open up the official website when Internet users in China exceeded 300 million, pre-registration, publishing the latest

information; when thousands of lighting companies open up the online showroom, when more customers to search through Chinese and English websites Aladdin

lighting lighting products and a direct call to purchase telephone; constitute an important media for Aladdin lighting network with Chinese lighting, HC

lighting network media as the lighting field - whether you are ready to take advantage of this powerful media publicity and brand building?

In short - the lighting brand marketing still have a few codes of practice still apply:

1, Quality First: any product, long-lasting vitality are all from the stable and reliable quality.

Integrity first: the person does not stand Similarly, the brand lost integrity, and will eventually line the far.

3, the positioning accuracy: A successful brand has a feature consistent form of the function of the brand and consumer psychology need to be connected

together, and be able to brand positioning accuracy of the information conveyed to consumers.

Distinctive: a real lighting brands, should establish the professional image in a field, to create the lighting products with distinct features and

personality.

5, clever communication: Integrated Marketing Communications pioneer known as the Schultz said: homogenization of competition in the market, only spread to

create to differentiate their brands competitive advantage.