Their limited resources gathered in several markets, intensive, than to scatter the beans into soldiers stronger. Consumers have a herd mentality, more
twenty-eight phenomenon, 20% of people decide 80% of the consumption trend. Business as long as the habits of these consumer leaders firmly grasp to guide
them to move closer to their own products, then the distance of the target market is getting closer.
shipping lights, fluorescent pendant light, marine plug
An enterprise, especially in the lighting business, early stage in product manufacturing, the most vexing is the product itself. Enterprises to tide over
this period, and often by the brand troubled.
Many people are saying: the brand to rely on a lot of investment in advertising. A saying: do not advertise to die in the advertising industry, advertising
court death. The reason why weak brands weak, naturally not how adequate funding, a lot of investment in advertising is unlikely Moreover, the increasing
proliferation of advertising today, the integrity of the advertising has started to fall into crisis.
Can not take shortcuts, you can not believe the dealer, the enterprise What direction should it?
I think: country to rely on their own to play! Disadvantaged businesses to do the national market, but do a few counties or 1-2 prefecture-level cities is
still possible. Their limited resources gathered in several markets, intensive, than to scatter the beans into soldiers stronger. Consumers have a herd
mentality, more twenty-eight phenomenon, 20% of people decide 80% of the consumption trend. Business as long as the habits of these consumer leaders firmly
grasp to guide them to move closer to their own products, then the distance of the target market is getting closer. Ceiling in terms of, a county-level
cities, it is nothing more than a few hundred points of sale, a company that deploys additional 3-5 business visit in accordance with the professional
process and to assist the professional examination, the 'attack the hills' by their own task to complete, the dealer acts as a 'local forces' to sweep the
battlefield, to occupy the position, then the business can not only full access to the consumer market, more importantly, to transform a role in the attack
formation, to avoid the dealers' shops awkward bully main '!
The aim of production is profitable, and profitable means to rely on marketing, marketing process is to meet the needs of the consumer market. The link of
the enterprise and consumer markets can not simply rely on the access road to connect. Rely on path operations, must be established to meet pathway interests
basis, if separated by a door and consumer markets, the transmission of information on the distortion, then the consequences are of course not ideal.
Editor Comments: The company has been around products and channels to make a fuss, but the introduction of the new will tend to rely on feeling, when the
product is suitable for consumer demand, can only cater to the interests of channels, are often short-lived products. From the definition of marketing, to
meet the channel can not be called marketing, if it could be successful, will be bigger and tired, and even hurt themselves, is a typical lazy practice.
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