Do not take green lighting products to the countryside when the last straw

Recently, I visited when in the Fuzhou lighting market, the lighting industry is in the sales season, the of Fuzhou Hercynian lighting market a number of

influential businessmen, the lighting discount card issued to Fuzhou, the surrounding districts, eight counties, lighting lowest price on the basis of

farmers cardholders to purchase lighting, the lighting business of giving 5% of the cash subsidies, has taken a first step in Fujian Province, lighting the

countryside. Lighting the countryside market how the lighting straw to explore the market?

led lighting panels manufacturers, led downlight purchase, tube lights factory, china light suppliers

Status quo lighting products to the countryside attractive

Previously bought the lighting diagram lighting, fail to reflect the value of decoration, is to map to illuminate the room! Peasants' homes inside the

decoration is also America's values ??into the first. Three hundred businesses to do the lighting the Fuzhou lighting market, there are a lot of businesses

and product quality are no guarantee, after-sales service is poor, and some boast a 'certain' big, in fact, similar workshops, small factories out. The past,

farmers cheap to buy anything, and now the farmers to buy lighting pursuit of brand, is also eager to buy lighting manufacturers of brand goods, whether

environmental protection, quality and service are taken into account of factors. The rural lighting market has shown great potential, and the current lack of

rural market brand lighting lighting industry scale manufacturing companies towards rural markets possible.

According to Liu Jianzhong, chairman of the Fuzhou the Hercynian lighting market, Fuzhou the Hercynian lighting market, large and small lighting business

currently has more than 100 wholesale, retail. After the financial crisis, the domestic lighting industry of intense competition, at present, is basically

saturated lighting consumer demand in large and medium-sized cities, county, township, consumer demand in the steady growth and great potential.

Liu Jianzhong, said the implementation of similar appliances to the countryside policies can achieve win-win: the cheap price consumers can buy lighting

fixtures market in the Hercynian, enjoy more quality home life; lighting businesses can also alleviate the current difficulties, digestion lighting lighting

products, excess capacity, the adjustment of product structure, and promote the furniture production, circulation and healthy development of industry.

Fuzhou the Hercynian lighting market been identified as a positive attempt to explore the market in Fuzhou, the lighting industry to learn from home

appliances to the countryside. 'Appliances to the countryside' Government subsidies, lighting the countryside to give farmers preferential chosen by

manufacturers to their own pay, and government subsidies.

Problem spending habits hinder lighting products to the countryside

I understand that, Fujian Province, Topstar, Firefly, Yi Bai PL-known lighting companies are adjusting their strategies, a great effort to serve the rural

market, some enterprises are ready to develop products suitable for the rural market.

Liu Jianzhong lighting a wide variety of different styles, and can not be tender, the state issued furniture similar to household appliances to the

countryside policy is unlikely, enterprises are to develop the rural market, only the enterprises to actively self-help. 'County and township development of

the market space is very large indeed, but would like to quickly open the rural market is not an easy task. 'Liu Jianzhong said,' The first is whether a

company to understand the characteristics of the rural consumer sales channels. Lighting enterprise product positioning are really experiencing the problems

of production and operation of a secondary market, their difficulty is that, had any contact with the rural market, rural market is simply not familiar with,

do not understand the level of consumption of farmers. Sales channels, professional lighting store in the big cities of excessive competition, just popular

in small and medium-sized cities in the county on the scale of the lighting store, let alone the township, this is the need to face the problems. '

Liu Jianzhong, said: 'farmers to buy lighting prices within 500-2000 yuan. Brand awareness, the home appliance industry, a lot of brand awareness, but the

lighting did not form such a brand, what is exactly the connotation of the brand lighting, which lighting is a large production of brand goods. The farmers'

awareness is still relatively vague. Then there is the network problem. Developing the rural market, not like in a secondary competition in the market,

relying on the well-known stores to quickly capture the market share and low market share of rural furniture, small-scale decentralized network, lighting

companies need innovative marketing.

The countermeasures lighting products to the countryside to be a guide

Said one many years engaged in the sale of lighting, lighting the countryside before entering the rural market, to do a lot of market research to make a

feasibility judgment, may, according to its own orientation and market demand to make the 'difference' rather than price to win the advantage. Lighting needs

of rural market, the price is not high, but they can not sacrifice quality to cater for the low price, which need to spend big effort from the function to

simplify, design optimization, process improvement, strengthen management, reduce costs and achieve cost-effective.

Liu Jianzhong, said the current lighting line enterprises are mostly small and medium-sized enterprises, mainly in the production of civilian lighting and

domestic. Small boat U-turn, timely adjustment of product structure, enhance the capability of independent innovation and brand awareness, stability and

development of existing sales channels at the same time, production for the majority of township consumers products is feasible.

Liu Jianzhong also pointed out that the lighting of marketing may be some difficulty, especially in brand awareness, township consumers form brand awareness,

proper guidance is subject to the relevant departments and enterprises. Enterprises should focus on branding, image management, setting the stage for shaping

the products and brand image. In addition, the establishment of credibility and service quality, good after-sales service, are able to attract the rural

consumer groups. Their products are sold, often organized service to the farmers at home 'around' the problem to the maintenance, no problem to send a small

gift, the farmers won a good reputation, well-known to improve very quickly. 'The farmers are very simple, if you really want what they want, there must be a

good return.