The development of the public the pros and cons of retail Men's Fashion

But competition policy Support - Men's fashion retail development of the public pros and cons of the Chinese men's favorable factors driving market growth factors, including industrial policy support, China's rapid economic development, urbanization continues to increase  

Fast, the popularity of men's fashion, rising disposable income and increasingly affluent urban consumers in China changes in consumption patterns. Policies to support industry as the world's largest textile and garment producer, consumer and exporter of textile and garment industry

As an important livelihood in China to encourage industry to become the national focus on the development of the industry. April 2009, the National Development and Reform Commission issued the "Textile Industry" Eleventh Five "Development Program" that: the need to cultivate international influence of the original brand, brand strategy
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Should be stable and low-end market, open up mid-market, breaking the high-end market. To establish and improve mechanisms for intellectual property and brand protection, strengthen the construction of textile brands, strengthen brand awareness, attract international  

Design talent, improve product design capability, increase the industry in product design, marketing and advertising aspects of investment, encourage and support enterprises to actively carry out domestic and foreign trademark registration, the internationally accepted quality management system, environmental management

Department of certification, to encourage the textile industries, key areas to strengthen the industry brand, regional brand building, focusing on support and nurture a group of brand design, R & D, marketing, network building competitive enterprises, establish and expand international marketing channels,

Improve our own brand of international competitiveness. National Development and Reform Commission, Ministry of Finance and Administration of Taxation issued ten ministries and commissions "to speed up the textile industry to promote industrial upgrading and restructuring of certain views of the notice," pointed out: To accelerate the pace of ERP, e-commerce

Service platform and online control technology research and promotion, and improving the level of information and market rapid response capability; strengthening integration of upstream and downstream industry chain and Combination, innovative business model, improve our business in the international textile and apparel supply chain to

Place higher value added products. Key support, vigorously develop a group of brand design, R & D, marketing channels, the advantages of building enterprise, and strive to form in 2010 with the international influence of certain well-known brand of independent, so that textile and apparel
The proportion of own brand products have significantly increased exports. The rapid development of the national economy and rising disposable income in 2001 to 2009, the GDP in 2001 to 109,655 billion to 2009, 335,353 million, an average annual

Compound growth rate of 15%. With China's rapid economic growth, urban households have a corresponding increase in income levels and living standards improved. China's total retail sales increased primarily from urban consumption. 2001 -2009, China Town