Disposable income of residents in the town of compound annual growth rate of 12.1% in 2009 to 17,175 yuan. Disposable income of urban households continued to grow, consumer confidence index remained stable trend, prompting further improve living standards of urban and rural residents and
Increased retail sales from the "steady growth" to "steadily increase." Enhanced stability of consumer demand will drive steady growth in retailing. With the long-term sustainable and stable development of China's macro-economic, income levels continue to provide
High, gradually upgrading of consumption structure, urban and rural residents need to be gradually extended to the enjoyment of life needs, development needs, developmental, and enjoyment of the increasing proportion of high-end consumer. According to the National Bureau of Statistics, 2006 -2009, the service
Textile equipment, gold and silver jewelry, cars and other types of commodities demand growth has remained relatively high growth rate, escalating consumption structure. Rapid urbanization has created a broad mass market men's fashion from the urban and rural residents in China
Consumption data in the clothing can be seen above, in 2008, urban per capita expenditure was 1,165 yuan clothing, and rural residents was only 211 yuan per capita expenditure on clothing. The current annual growth rate of about 1.5% of urbanization, urbanization clothing sales of about 120
Billion / year, and the resulting clothing sales growth rate of about 4%. Urban and rural population compared to the more sensitive to fashion trends, apparel brand of choice for more attention. In all of the apparel products, the public also relative to the price of fashion
On the lower, and can meet the second and third tier cities, and even four-lane urban consumers can afford. China's rapid urbanization popular fashion brand for men, especially in the domestic men's fashion brands to bring more popular broad market space.
Consumption patterns of Chinese urban consumers change current consumption patterns of urban Chinese consumers have shifted from mainly focus on price more concerned about the comprehensive cost of goods (such as style, quality and price.) Also the consumption of consumer brands has become more rational
Of this men's fashion for the public sale of the brand is very beneficial to drivers. With the rational consumer attitudes and consumption patterns to personality, leisure, fashion, brand transfer, we expect the growth rate of the mass market men's fashion will be faster. Negative due to
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Su mass market competition Men's Fashion Men's Fashion domestic public enterprises should also face competition from domestic and abroad: the lower the threshold of the apparel industry, many manufacturers, and most smaller enterprises, product quality and lower quality
, Marketing capabilities and product development capabilities are limited, low-level redundant construction serious, middle and low surplus production capacity, some products began to decline in sales backlog. Many SMEs do not how to think from a business model innovation, in order to maintain the survival and development
Fair, just keep copying, imitating popular brand-name products business and market design, and take the way to the market price to prevent these irregularities in the intensified market competition within the industry at the same time, affecting the overall industry improvement. In addition, with the
The liberalization of the Chinese clothing market, many foreign brands have entered the Chinese mass market fashion, although the foreign brands to enter the domestic market is affected by culture, clothing, marketing network and other factors, but with its capital, market, brand, fashion,
, occupied part of the domestic mass market men's fashion. Moreover, with continuing economic growth, increased purchasing power of consumers in general, more and more foreign brands will continue to enter the Chinese market. Brand meaning
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