Lighting how to broaden the marginal benefit

 'Marginal benefit' as a concept in economics, many of our lighting business may feel strange, they are usually understanding of enterprise efficiency is

nothing less than the selling price of the purchase minus the cost of production and business management costs, the premium of the poor is their basic

benefits. In fact, said the benefits of 'marginal' white is the value-added benefits on this basis is to enlarge the benefits. It can be roughly understood

that an enterprise for the pursuit of maximum profit, repeated expansion of production each time investment benefit will be an investment in the benefits

shipping lights, fluorescent pendant light, marine plug
generated to have a difference, this difference is marginal benefit. If the marginal benefit of a growing trend, then the benefits of investment every time

the investment is successful.

Between supply and demand of the forms of the lighting industry increasingly competitive, more and more saturated, the homogenization of the product, the

difference of the gradual strengthening of so many companies are complaining more and more difficult to make money. In my opinion, this is the inevitable law

of development of this industry, the development of the lighting industry, also for ten years, although the industry is still immature, should be improved,

but 10 the course of development for the coming year proved, the industry must scale development to the brand development, which is the only way. This is a

painful process, which is a process of development and growth, this is also a 'shuffle' Ebb Tide process ... for the lighting business, many companies

products are all very similar, increasingly cost-effective tends to the more transparent, almost the same class, or the value of the profits with a product,

this time companies how to break out, what the value of the maximum profit? This is the business to be the key to development.

Broaden the marginal benefit, said the simple point is that the enterprise how on the existing basis, to achieve maximum efficiency. Two First, technological

innovation, improve the technological content of products and value-added; brand building to broaden the market, strong brand and access to maximize the

benefit of product. Technological innovation, is in some respects superior to other similar products, the formation of patents or proprietary technology

features to make their products. As the master of the dimming energy saving lamps, when those have sprung up to energy-saving lamp manufacturer claims that

pure rare earth trichromatic than the concept of ordinary incandescent lamp 60-80%, while dimming master play 'energy-saving lamps more energy efficient,

dimmable energy saving lamps' promotional concept. As we all know, tunable optical technology for incandescent lamps should not be difficult, leaving the

energy-saving lamps do dimmable domestic several energy-saving lamp manufacturer can do, dimming master can do. tunable optical technology not only can the

optical efficiency adjustment has very obvious advantages, and indeed can be more energy efficient than the average energy-saving lamps. Very natural,

because of its unique technological innovation and patented technology, it can achieve in the field of energy-saving lamps stood out, and then to win broad

marginal benefit.

Brand building, I think most of the lighting business or lack of awareness, even if the idea of ??brand building, but also mostly stay in the superficial,

one-sided, they are far a system of brand-building development plan. Even worse is that their brand of development planning is not just some of the verbal

behavior or extensive mode of operation, they have no depth. Brand building is a fairly systematic works, it not only the need for the product brand image,

packaging positioning strategy to promote the need to meet the terminal channel construction, also need to enhance internal management, all aspects of the

corporate and brand The construction phase matching. Of course, brand building is not just spend money to do advertising, earn a little crying, trouble it,

he requires a lot of capital investment, but also require internal structural transformation. Formed a good brand, naturally deeper expand market channels,

and sell more products and make the brand, the marginal benefit. Philips, Osram, NVC, Op and other well-known lighting brands, similar products, well-known

brands certainly expensive than other, less well-known lighting products on a large proportion of this is the brand or brands of the formation of marginal

benefit.

To see others similar product selling price is higher than the price of their products, but others it sell better, you do not need pink eye, like jealousy,

people can mess with this brand is not in vain, but also to spend a lot of energy and investment, a lot of the achievements of scientific development

planning and promotion of brand building. In the lighting industry, many well-known brands of certain products is also looking for some other enterprise OEMs

and paste the trademarks of well-known brands of similar products it than its OEM and processing enterprise products to sell more expensive, selling better,

this is an indisputable fact, I believe we can have a very clear understanding.

The saying describes the importance of the marginal benefit of the development of enterprises: the 'capital investment in the brand, project and operational,

and always impossible to escape the law of diminishing marginal utility, the money will be more and more Nanzhuan. If the formation of the brand, it is

naturally devoured type intake to the endless, the marginal benefit; the marginal benefit of technology innovation as a business is broader, can continue to

increase, because technological progress is progressive layers of non-marginal of ...... '

The above, we can see, in order to achieve greater development, in addition to the perfect addition to its own internal construction, but also the need to

strengthen independent technological innovation and brand building. Technological innovation is market-based, the market turn, the consumers decide, so the

only market-based, to meet the needs and aspirations of the consumer as the starting point of innovation is the most important. Technological innovation and

brand building are business to achieve the scale of the development of a basis, but also a prerequisite for enterprises to achieve leapfrog development in

the lighting industry is increasingly competitive environment, in order to make their products sell better, in order to make their own business can be more

rapid development, the only technological innovation and brand development and construction, plan ahead, get rid of, can be decisive stand in the lighting

industry in Britain at arm's length!