LED lighting is difficult for the weapon of the EMC to develop new markets "benefit"

In the beginning of the high cost of LED lighting market, EMC was once considered a weapon to explore the market.

EMC, contract energy management (ENERGY MANAGEMENT CONTRACT, referred to as the EMC), is a new market-oriented energy-saving mechanism, and its essence is a kind of in order to reduce energy costs to pay the full cost of the energy-saving projects, energy-saving way of doing business. In short, to take the EMC model, the buyer need not pay any additional costs can be 'zero cost' replacement of the energy-saving equipment.

'The advantages of the EMC model is able to minimize the barriers to customer acceptance. Sui Sai Wing, 'Shenzhen LED Industry Federation executive vice president, told reporters that this significance in the market development of the LED industry. In this context, the face of domestic LED lighting market more than 70% of municipal engineering, EMC model was once high hopes.

However, according to the investigation of the reporter, under the constraints of many factors, the EMC model in LED lighting market to 'look beautiful'. 'Of income and expenditure' government because the domestic financial system, resulting in EMC in the implementation process the lack of maneuverability. In addition, the low electricity tariffs in some areas led to the EMC long investment cycle, LED lighting companies lack enthusiasm.

'Look beautiful' EMC

'Theoretically speaking, EMC model can well solve the problem of the buyer's funds, making it easier to be accepted by the buyer. 'LED lighting companies Huaye Group Executive Vice President Zhang Yusheng, told reporters that LED lighting is the replacement market, market expansion, the EMC model hope was high.

According to Zhang Yusheng, usually EMC cooperation model is divided into two kinds: one is divided into annual savings in electricity by the government and enterprises in proportion, year by year the return until the completion of the contract amount so far, usually in this mode, the execution of the contract period than long; yes, the annual savings in electricity, and full return to the LED business, until the amount of the contract, 'this mode of payment, faster, more LED enterprises of all ages'.

This is only the basic framework of the EMC model. In a realistic implementation, often there will be banks and other financial intermediaries involved. 'EMC for enterprise funds account for a greater pressure, usually their funds difficult to support. 'Zhang Yusheng introduced EMC mode, the bank will generally provide loans to support the LED business,' a mature EMC model, at least by the enterprise, customers and banks tripartite '.

The involvement of financial leverage, an EMC projects to be low cost to start - which will undoubtedly become a medicine to expand the LED market. Previously, the cost of LED lighting products, the high price of its direct marketing obstacles. For a time, the EMC model 'energy' in the ascendant Chinese LED market continued to enlarge. The reporter learned that the domestic LED lighting industry well-known enterprises, such as the ground on optoelectronics, Huaye Group, have launched the EMC project.

In April of this year, initiated by the Green Industry Investment Fund of Guangdong Province, China's first large-scale EMC alliance set up in Shenzhen. The alliance brings together the LED industry chain downstream enterprises, in addition, a number of financial institutions, testing organizations, construction engineering, engineering design, bidding companies, law firms, energy contracts management services companies to join them.

The chairman of the Green Industry Investment Fund of Guangdong Province Li Xuefeng, the 'Green Industry Investment Fund' to EMC alliance will provide support, 'through the Fund to invest, not to increase the pressure on the Government's fiscal, will be able to get the contract, the way shared by the Union contract , to find a market. '

Electricity and scale of the Game

'Look beautiful' EMC model, resistance in the real implementation.

'Not all projects are suitable for the EMC model. 'Zhang Yusheng Reporter analysis of the characteristics of the EMC model is more electricity savings, the project investment recovery period is the shorter.

This depends on two factors. The first is the size of the project, the project to replace the number of lamps, the larger the number the more, the savings in electricity. But this is to some extent, but the clash with government energy saving ideas. 'Considered from the perspective of savings, in part, municipal street lighting often take the' point 'energy-saving use of the lantern. 'Examine too much street market in Shenzhen Mason Technologies Chairman Li Zhijiang explained, especially in the two cities, the night through 0:00, the street lights are often separated from a bright one.

'From the perspective of savings, electricity and therefore dispense half. However, the EMC model execution view means that the investment return period will be stretched to double. 'Li Zhijiang embarrassment that:' For the LED business, the more savings, but less suitable for EMC model. '

Secondly, electricity standard is another of the EMC model of key variables, namely electricity more expensive, the savings in electricity is more and more conducive to the implementation of the EMC contract. But in reality, the uneven around the electricity standards, has become another layer of resistance of the EMC model to promote.

'An area if the electricity is low, the EMC model is difficult to implement. 'Zhang Yusheng, for example, China Ye have inspected a number of cities in Jiangsu Province, the local average tariff is only about 0.5 yuan / kWh,' compared to Shenzhen, about 0.9 yuan / high tariff region, Jiangsu adopting EMC model, the investment cycle to extend the double '. During his inspection tour in Jiangsu multiple street light project, China Ye chose to give up.

In fact, solely from the point of view of electricity, industrial electricity electricity is much higher than the civilian electricity, industrial lighting, LED replacement market has great potential. 'We are also concerned with industrial lighting market, but the market is often limited size of a single project, is still not conducive to the EMC Executive. 'Zhang Yusheng frankly, looking for a high electricity bills, large-scale LED replacement project, and is not easy. Restricted 'of income and expenditure'

Electricity and limited scale, not all the factors EMC model meet resistance in the implementation of the LED industry.

This reporter learned that the field of LED lighting in the country, more than 70 percent of the market is a municipal lighting project. Although the State Council put forward several times, vigorously promote the development of LED and other energy saving industry, but it is understood, the grass-roots government-led LED lighting replacement market, EMC execution is still struggling.

Various government departments to treat the EMC model can be described as subtle attitude. A real problem of government departments 'balance of payments two lines' financial system, specific to any one government department, the electricity costs, exports in the financial sector.

'On the surface the electricity sector does not spend money. 'Who participated in the LED business person in charge of the government EMC project, which led directly to specific government departments treat energy saving LED products to replace the underpowered.

More than that, also trapped in the financial system 'of income and expenditure', another LED business executives trying to participate in the EMC project, told reporters, 'the financial system of the existing government departments, government departments do not have independent electricity bills to pay right , so that the money saved to replace the LED and other new energy, difficult to fulfill. '

Shenzhen Yi special lighting Co., Ltd., chairman of Feng Jun said in an interview with reporters, originally planned to use the EMC model to develop the municipal works market, 'but ultimately could not find their counterparts in the cost of pay units forced to give up'.

LED business executives, who declined to be named with respect, a great deal of uncertainties due to the EMC project implementation cycle is longer, during which government agencies and personnel changes in the adjustment contract the implementation of the future will give EMC. In this context, as a financial intermediary bank, would not easily lend.
marine spotlight export, marine search lights china suppliers, all-round light purchase

'EMC in the LED lighting market to implement the domestic lack of success of the sample. 'A number of LED business executives said the government how the harmonization of the implementation of the EMC project will be the key to the EMC project to the successful implementation of

April 2008, Huaye Group and Jiangxi Jingdezhen City signing EMC street reconstruction contract, the contract amount of 50 million yuan, is the field of domestic LED street scale EMC project. 'Local government coordination and harmonization of management, execution of the contract, has played a big role. 'Said Zhang Yusheng.