LED bulbs half the price of low-cost or promote product adoption

The price of the bulb-type LED lighting is increasingly competitive. The fuse is lit Sharp. The new products will be released in June 2009, Sharp standard

pricing is set to about half of the original product, equivalent to 40W incandescent LED bulb is priced at about 3900 yen, equivalent to 60W incandescent

pricing for about 4000 yen. Life of 1000 hours 'incandescent lamp per 100 yen, and thus the analogy of life of 40,000 hours, LED bulb price of 4000 yen'

led panel light

led panel lighting

led panel lights

(Sharp). The price of the unit of time and incandescent, Sharp has managed to cut the cost of the LED, power supply components and materials. Independent

policy within and outside the spirit of 'do not branch, select the appropriate materials' (Sharp), the core components of the LED package is an external

procurement, rather than as production.

Raising the performance of LED packaging has contributed to reduce the cost of the Department of Materials. Miniaturization and thermal design easier to

implement than ever before, easier to install bulbs such small spaces. However, half the price, the Department of Materials costs have not dropped to a

sufficient degree of profit. Sharp's intention is to share With this strategic pricing, access to this new market of home LED lighting. Market reaction is

expected, as Sharp, Sharp's new products popular time to market, in order to ensure that the number of Sharp had to be postponed.

For the fight against Sharp, the competitors have to take action. Toshiba lighting technology in July 2009 an additional four kinds of the power consumption

of 6.9W and 4.1W LED bulb products. Day white overall efficiency is 82lm / W, 'is the industry's highest' (Toshiba Lighting). 6.9W product is priced at 5460

yen, 4.1W product is priced at 5250 yen, about half of the existing products. The actual market price of 4000 yen. April 2009 Ecorica just getting started in

the bulb-type LED market to market three months later, put the product price down from 7200 yen to 3780 yen.爱丽思欧雅玛 mid-June the same year to ￥ 3,980

from the price of all markets.

In a 'cost situation is very serious' (Toshiba Lighting and Technology) situation, the company is still expanding low-cost competition in the market first

for the king's views prevailed. Characterized by long life LED lighting became commonplace will not be too much demand for replacement and new market has

just appeared, over-the competition has already begun.