"Home lighting" to say love you immune

Lighting industry in China has experienced 30 years of development, has become a growth point of national economic development, especially in the 2008 financial crisis, the lighting industry as the few growth industries, which in the lighting industry, especially home lighting is particularly prominent. Implies a huge opportunity precisely because home lighting, Midea, TCL, Xiamen Overseas Chinese home appliance giant has invested or are investing in home lighting, home lighting at the same time in this series of Big White, we have from the home lighting industry itself problem phenomenon depth.

Gap many manufacturers

Friction

Looking at the relationship between manufacturers, We are gratified that the vast majority has grown from a mere buyer-seller relationship into a strategic cooperation partnership, how to make the dealers and manufacturers to become a community of interests, companies must focus on. The reason why foreign enterprises has a strong vitality with ideas about. An enterprise to guide the role of consumption in the market since it is most important, but also establish the status of the key enterprises in the market.

Dry purpose of business is to make money, regardless of manufacturer or distributor, in the final analysis, is to make money as a distributor, not just money, it is more important is to see can make money tomorrow, if the manufacturing company can not be created for the dealer continue to make money reasons, dealers will reduce your loyalty, and led to constant friction between the vendors. How to balance the interests of both the relationship to become a business imperative.

Entry points deviate from the direction

Lead to the collapse of

Nowadays, many companies have cut into the field of home lighting, whether it is Joe Smith or John Doe, have asked to be home lighting, do crystal lamps, European lights, LED's, an electrical enterprises to fully cut household lighting. Here there is no lack, of course, also divided into a lot of positioning, such as personalized home lighting, art, home lighting, harmonious home lighting, a long list of words coming out. You can see how companies are choosing a suitable entry point for operation.

To do home lighting should be from three aspects, and guide consumers in fashion, a prominent personality, environmental, health; prominent color in functional specialization to lead the trend, change the lighting environment, the domestic refined to the rooms, corridors continue to meet customer needs, dining room, balcony, etc.; intelligent control, intelligent control will gradually become a new trend, which will gradually become a market focus. Home lighting, there is still much room for development, with the accelerated pace of urbanization, urban white-collar life the pursuit of high-quality, taste, and demand fashion. Home lighting is an opportunity and challenges of the market space, and who grasp the trend, who will take advantage of future market and win a larger space for development.

Sales model varied

Minor system

The lighting industry may have already entered the era of marketing, marketing can become a true 'surplus sales'? In particular, the separation mode is more prominent in the field of home lighting, production and marketing.

Consider the factors affecting consumer purchasing power from the brand in the market, manufacturers in order to profit market must be the market share has done the greater the better, it is necessary to integrate the resources of the local market, to expand the market. Channels from the market point of view, has been a large part of the company started production and sales marketing model separation, the beginning of the Shanghai green source, and then see the lighting Foshan and Shenzhen, industry, electricity, the biggest feature of this model is that the marketing company and production company operate independently, in charge of different, clearer division of labor. Regional market to establish their own sales base, the company is given to the local market support, to recruit people in the local treatment in full accordance with the local salary standards. Look at the market feedback from last year's result was satisfactory, this is just some of the strength of the enterprise in order to fully penetrate the mode, in order to popularize the whole field of home lighting, you have to form a system to play a greater role.

Merchants or recruit people

Enterprise confused

Home lighting won the favor of many enterprises with strong growth trends, investment ads overwhelming the effect is unsatisfactory. I do a Crystal Light, director of corporate planning, chatting, he told the author, to invest a few million a few days ago, to the boss or ignorant, how the money is spent, nor a specific intention, and embarrassment.

Many enterprises play the Merchants ace Award for Mercedes-Benz, is sent to BMW. Really made a lot of people to move the heart, rush rushing to do business of course, is in a good mood, because it is generosity, caught one a. In fact, this means we do not advocate. Healthy and positive way to achieve cooperation between the two sides, this is a permanent solution.

The industry to catch on, colorful. Huatai lighting dealers of the General Assembly moved into the Great Hall of the People, the record industry meeting specifications; Kui Ho 1000 Distributor Conference held in Light Town, smarting; Disney fairy lighting dealer meeting to introduce the green jungle changed the dull atmosphere of the past meeting; the OKES National Logistics Conference in Sichuan Xiling Snow Mountain, the beautiful landscape edify; these companies and businesses through the different sizes, specifications, form and geographical Distributor Conference held establish mutual trust and good relations.

The proliferation of conference marketing

Dealers began to numb

'You meeting a gift? If so, I went to the ', which I visited Beijing lighting market, some dealers say the words, simple sentence, reflecting the current distributors to meet the enterprise has a complex psychological,' gift 'to become the only attract them reason to go to the meeting.

Along with the sinking of channels between enterprises has intensified the competition to compete for high-quality businesses, how to maintain cooperative relations between manufacturers, so that businesses have a strong sense of belonging to the enterprise will become the important issue of the finished business thinking. The same time, the second-tier brands as the development will network expansion will gradually try this form of medium-sized dealers of different forms of the General Assembly will be more and more. Dealers bridge the link between companies and businesses, the General Assembly will continue to play an important role.

Market segments staged

Home lighting industry reshuffle

With the manufacturers of channels compete for the intensification of the relationship between the business more and more tend to complicate a business across the two businesses to compete below ground level market, and city businesses across a business contact and manufacturers. Channel contention between the businesses more and more powerful, industry reshuffle imminent.

Competition in the home lighting industry, making the terminal winning concept has been widely accepted, businesses also have to strengthen the terminal, hoping to have the right to speak. Business between the two kinds of business model is beginning to emerge: First, the fine mode specifically, the second is a large and comprehensive development model. With the development of the industry, classification more and more specialized, so refined, so special, so thoroughly has also become a lot of business development direction. This trend will be further strengthened. Rise of big businessmen, the breakdown of the professional division of labor, there will be a large number of qualifications, funding, and resource advantages of the strength of the business. They have the ability to integrate resources, focus on one area, with quality products and services to a stable group of consumers, naturally make their own well developed. Brand stores will be leaps and bounds. Refined and specialized direction of business development, large and comprehensive development of the model is another direction of development of the business. The quickening pace of life, people's leisure time is limited, convenient way to shop more and more popular. Large stores, end supermarkets such a large model naturally came into being.

Celebrity endorsements prevalent

But not the only means of

Lighting industry to a certain stage, become a convenient way for the rapid increases in brand awareness and expand the influence of celebrity endorsements, celebrity endorsements enhance the brand image means, but not the only means.

Lighting industry in addition to Fan Bingbing endorsement Kui Ho, Qu Ying endorsement Flamini lighting, Sun Li endorsement bright Di Huang thousands of grid endorsement Iris, Pu Cunxin endorsement sun, endorsement Eric Jonsson, FU Yi-Wei endorsement Meidie home, but also sports stars such as super chess international master, Lu Qin and Xu Yinchuan endorsement pine industry, the tennis champion Zheng Jie and Yan Zi endorsement SOK. An influential spokesperson temperament image and product image, and quickly open up a channel of communication between brands and consumers, the brand with customers in order to achieve the target market expectations of home lighting.

The overall home

Lighting the inevitable trend?

'What enterprises can do, can not do everything a certain regularity, any person can only do what they do best products of enterprises to cope with the formation of the fist. Enough to do that part of what they do best. 'A home lighting, general manager, I said, the lower threshold of the lighting industry, the technical content is not high, especially in the field of home lighting today, to develop a new, even a small improvement on the basis of the original product, and within three days, you will find in the market of similar products not discerning simply can not tell, almost a twin brother.
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The field of home lighting has been the face of intense competition, the enterprises can not succeed by leaps and bounds, we must take the path of differentiation. 2008 to 2009, Minnie lighting, with the marketing practices of 'product differentiation' has won industry acclaim, a dark horse for the field of home lighting industry 'Flamini phenomenon'. Next 'Minnie the phenomenon of' who is going to create it?

Postscript: With the mature development of domestic lighting, the homogenization of the growing phenomenon of many businesses to seek breakthroughs recount some of the established businesses have to add new product lines such as Crystal Light, modern lamps, etc., another part of the trend into the sky Emerging home lighting brand, has a generally high quality of leadership personnel, their thinking and flexible, with a new perspective to interpret the home lighting industry. These emerging brands use their own advantages, product novelty divergent, or unusual in the marketing strategy on quickly to gain a firm foothold in the tide of the times, to win the favor of the market.